Results of the Myth

  • 80% of American women are dissatisfied with their appearance
  • 42% of 1st-3rd grade girls want to be thinner
  • 81% of 10 year olds are afraid of being fat
  • Average American woman is 5’4” tall and weighs 140 lbs
  • Average American model is 5’11” tall and weighs 117 lbs
  • Most fashion models are thinner than 98% of American women
  • 51% of 9 and 10 year old girls feel better about themselves if they are on a diet
  • 46% of 9-11 year olds are “sometimes” or “very often” on diets
  • 91% of women surveyed on a college campus had attempted to control their weight through dieting
  • 95% of all dieters will regain their lost weight in 1-5 years
  • 35% of “normal dieters” progress on to pathological dieting. Of those, 20-25% progress to partial or full-syndrome eating disorders
  • Americans spend over $40 billion on dieting and diet-related products each year